Alfada'a
Wear Your Roots_
Apparel and accessories rooted in traditional textile art from across the Middle East, North Africa, and South Asia. Thoughtfully designed, crafted with care, and made to be worn.
The Collection
Featured Pieces
Behind the Motifs
The Stories in the Thread
You've seen these patterns on runways, streetwear, and vintage racks. Here is where they really came from.
Before It Was Called Paisley
Long before a Scottish textile town gave it a new name, this curved teardrop was drawn by Persian and Kashmiri weavers as the Boteh—a sacred symbol of life, growth, and renewal.
When British mills mechanized the pattern in the 1800s, they named it after Paisley, Scotland. The original weavers were left behind, but the pattern's true history remains.
Tatreez: Thread as History
In Palestine, cross-stitch embroidery—Tatreez—is far more than decorative. For generations, women stitched their village, family lineage, and personal milestones into every thob.
Even when entire communities were displaced, these hand-stitched garments preserved a living record of home and belonging that could never be erased.
Henna: Ancient Blessings
For thousands of years, henna has marked celebrations, weddings, and new beginnings across Morocco, Egypt, Yemen, and the Indian subcontinent. The intricate geometric grids were applied as blessings (baraka) and protection.
We bring those same sacred geometries to modern garments—drawn with intention, respect, and craftsmanship.
